Revitalising Coastal Towns: A Vision for Health and Sustainability

British coastal towns, once vibrant tourist destinations, have faced decades of economic and social decline, with only a handful of seaside resorts bucking the trend.  In many of the success stories, regeneration has only extended to a few streets, with the rest of the town remaining marginalised and deprived. 

As economies and societies move from consumption-based to experience, well-being and values-driven models, many of these towns hold immense potential to reinvent themselves as healthy and sustainable places to live, work, and invest in.

Coastal towns offer outstanding assets and resources that can drive regeneration. With 63% of the UK population living within 15 kilometres of the coast, these towns also have a significant nearby market to attract.

The UK's wellness market is Europe's second largest and worth £170 billion a year. The natural environment of coastal towns, with good air quality and enviable open spaces, provides an ideal setting for outdoor activities, well-being retreats, sports, and exercise. This can appeal to the growing health and well-being conscious markets, reviving the restorative benefits of the coast that contributed to making coastal towns popular in the 18th and 19th centuries.

Moreover, coastal towns can lead the way in vital green initiatives. Projects like marine nature recovery, renewable energy, and climate change mitigation can position our coastal towns at the forefront of environmental solutions. 

By focusing on health and sustainability, many of our coastal towns can attract new visitor markets, businesses, and investors, creating new year-round opportunities for the local community. The Attis holistic mission-driven approach addresses the economic and social challenges to create vibrant, healthy, liveable communities that can thrive in the 21st century.